Keyword Selection in Sponsored Search Advertising:  Exploring the Phenomenon of Competitive Poaching from an Advertiser’s Perspective

Additional Metadata
Keywords	Search engine advertising
Thesis Advisor	Kucukyilmaz, Tayfun, Mehta, Sameer
Persistent URL	hdl.handle.net/2105/64343
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bjærum, Anette. (2022). Keyword Selection in Sponsored Search Advertising: Exploring the Phenomenon of Competitive Poaching from an Advertiser’s Perspective. In Business Information Management.http://hdl.handle.net/2105/64343

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