Understanding the effect of customer engagement on conversion in a B2B PaaS context, and the contingent factors influencing this relationship

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Keywords	engagement, conversion, engagement and conversion relationship
Thesis Advisor	Sweeney, J.R., Simons, A.P.
Persistent URL	hdl.handle.net/2105/64347
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Leeuw, Pim. (2022, August 9). Understanding the effect of customer engagement on conversion in a B2B PaaS context, and the contingent factors influencing this relationship. Business Information Management. Retrieved from http://hdl.handle.net/2105/64347

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