Understanding the effect of customer engagement on conversion in a B2B PaaS context, and the contingent factors influencing this relationship

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Keywords	engagement, conversion, engagement and conversion relationship
Thesis Advisor	Sweeney, J.R., Simons, A.P.
Persistent URL	hdl.handle.net/2105/64347
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Leeuw, Pim. (2022). Understanding the effect of customer engagement on conversion in a B2B PaaS context, and the contingent factors influencing this relationship. In Business Information Management.http://hdl.handle.net/2105/64347

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