2022-08-23
From customer to cascade: Understanding customers’ value in referral reward campaigns
Publication
Publication
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Lemmens, Aurélie, Crisostomo Pereira Belo, R. | |
hdl.handle.net/2105/64432 | |
Business Analytics & Management | |
Organisation | Rotterdam School of Management |
Wegter, Nicolas. (2022, August 23). From customer to cascade: Understanding customers’ value in referral reward campaigns. Business Analytics & Management. Retrieved from http://hdl.handle.net/2105/64432
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