From customer to  cascade: Understanding  customers’ value in  referral reward  campaigns

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Keywords	Customer Valuation, Viral Marketing, CRV, CLV, Customer value, Referral reward campaigns, Referral Reinforcement effect
Thesis Advisor	Lemmens, Aurélie, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/64432
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wegter, Nicolas. (2022). From customer to cascade: Understanding customers’ value in referral reward campaigns. In Business Analytics & Management.http://hdl.handle.net/2105/64432

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