Automating Lead Scoring with Machine Learning

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Keywords	CRM, Machine Learning, Gradient Boosting, Lead scoring, Marketing automation
Thesis Advisor	Mehrdar, Atabak, Quinn, Martin
Persistent URL	hdl.handle.net/2105/64463
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rietkerk, Myrthe. (2022, August 23). Automating Lead Scoring with Machine Learning. Business Information Management. Retrieved from http://hdl.handle.net/2105/64463

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