Automating Lead Scoring with Machine Learning

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Keywords	CRM, Machine Learning, Gradient Boosting, Lead scoring, Marketing automation
Thesis Advisor	Mehrdar, Atabak, Quinn, Martin
Persistent URL	hdl.handle.net/2105/64463
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rietkerk, Myrthe. (2022). Automating Lead Scoring with Machine Learning. In Business Information Management.http://hdl.handle.net/2105/64463

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