How a firm's level of ethics can impact the success of a cause-based marketing strategy for a luxury brand

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Keywords	Luxury, ethics, purchase intentions, cause-based marketing campaign
Thesis Advisor	Berens, Guido, Paolacci, G.
Persistent URL	hdl.handle.net/2105/64505
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zaffari, Sofia. (2022, August 23). How a firm's level of ethics can impact the success of a cause-based marketing strategy for a luxury brand. Master in Management. Retrieved from http://hdl.handle.net/2105/64505

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