How a firm's level of ethics can impact the success of a cause-based marketing strategy for a luxury brand

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Keywords	Luxury, ethics, purchase intentions, cause-based marketing campaign
Thesis Advisor	Berens, Guido, Paolacci, G.
Persistent URL	hdl.handle.net/2105/64505
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zaffari, Sofia. (2022). How a firm's level of ethics can impact the success of a cause-based marketing strategy for a luxury brand. In Master in Management.http://hdl.handle.net/2105/64505

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