Increasing app engagement to drive business performance of a product category

Additional Metadata
Keywords	mobile app, predictive analytics
Thesis Advisor	Gabel, Sebastian, Wan, Charles
Persistent URL	hdl.handle.net/2105/64535
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Solej, Tomáš. (2022). Increasing app engagement to drive business performance of a product category. In Business Analytics & Management.http://hdl.handle.net/2105/64535

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