The Effect of Popularity of an Influencer on the Purchase Intention of Consumers: Investigating the Role of Homophily and Type of Good

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Keywords	social media, homophily, instagram, influencer, purchase intention, product review, consumer behavior
Thesis Advisor	Alexiou, A., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/64554
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Abesadze, Natia. (2022, August 30). The Effect of Popularity of an Influencer on the Purchase Intention of Consumers: Investigating the Role of Homophily and Type of Good. Business Information Management. Retrieved from http://hdl.handle.net/2105/64554

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