The Effect of Popularity of an Influencer on the Purchase Intention of Consumers: Investigating the Role of Homophily and Type of Good

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Keywords	social media, homophily, instagram, influencer, purchase intention, product review, consumer behavior
Thesis Advisor	Alexiou, A., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/64554
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Abesadze, Natia. (2022). The Effect of Popularity of an Influencer on the Purchase Intention of Consumers: Investigating the Role of Homophily and Type of Good. In Business Information Management.http://hdl.handle.net/2105/64554

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