Effectiveness of the dynamic retargeting at different stages of the conversion funnel

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Keywords	retargeting, online marketing, advertising effectiveness, logistic regression, field experiment, conversion funnel
Thesis Advisor	Balocco, Francesco, Quinn, Martin
Persistent URL	hdl.handle.net/2105/64697
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Antosiuk, Marcin. (2022). Effectiveness of the dynamic retargeting at different stages of the conversion funnel. In Business Information Management.http://hdl.handle.net/2105/64697

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