Consumer behavior in adopting video streaming platforms: A comparative study of Netflix and Amazon Prime Video using the Technology Acceptance Model (TAM)

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Keywords	Over-The-Top (OTT) platform, video streaming services, Technology Acceptance Model (TAM), Netflix, Amazon Prime Video (AMV)
Thesis Advisor	Simons, A.P., Zegners, Dainis
Persistent URL	hdl.handle.net/2105/64714
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Goirand, Manon. (2022, August 31). Consumer behavior in adopting video streaming platforms: A comparative study of Netflix and Amazon Prime Video using the Technology Acceptance Model (TAM). Business Information Management. Retrieved from http://hdl.handle.net/2105/64714

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