Consumer behavior in adopting video streaming platforms: A comparative study of Netflix and Amazon Prime Video using the Technology Acceptance Model (TAM)

Additional Metadata
Keywords	Over-The-Top (OTT) platform, video streaming services, Technology Acceptance Model (TAM), Netflix, Amazon Prime Video (AMV)
Thesis Advisor	Simons, A.P., Zegners, Dainis
Persistent URL	hdl.handle.net/2105/64714
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Goirand, Manon. (2022). Consumer behavior in adopting video streaming platforms: A comparative study of Netflix and Amazon Prime Video using the Technology Acceptance Model (TAM). In Business Information Management.http://hdl.handle.net/2105/64714

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