The trade-off effect of granularity and popularity in location based persuasion on consumers’ engagement behavior in the setting of an online platform

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Keywords	marketer generated content, location based persuasion, consumer psychology, platform engagement
Thesis Advisor	Li, Ting, Kucukyilmaz, Tayfun
Persistent URL	hdl.handle.net/2105/64718
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, Yuzhe. (2022, August 31). The trade-off effect of granularity and popularity in location based persuasion on consumers’ engagement behavior in the setting of an online platform. Business Information Management. Retrieved from http://hdl.handle.net/2105/64718

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