The trade-off effect of granularity and popularity in location based persuasion on consumers’ engagement behavior in the setting of an online platform

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Keywords	marketer generated content, location based persuasion, consumer psychology, platform engagement
Thesis Advisor	Li, Ting, Kucukyilmaz, Tayfun
Persistent URL	hdl.handle.net/2105/64718
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chen, Yuzhe. (2022). The trade-off effect of granularity and popularity in location based persuasion on consumers’ engagement behavior in the setting of an online platform. In Business Information Management.http://hdl.handle.net/2105/64718

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