Building a strong Employer Brand to attract and retain best talent in the controversial industries:  case study of Japan Tobacco International

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Keywords	employer brand, tobacco, talent attraction, EVP, controversial industries
Thesis Advisor	Cornelissen, Joep, Berens, Guido
Persistent URL	hdl.handle.net/2105/64791
Series	Corporate Communication
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kosenkov, Ivan. (2018). Building a strong Employer Brand to attract and retain best talent in the controversial industries: case study of Japan Tobacco International. In Corporate Communication.http://hdl.handle.net/2105/64791

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