‘Double Trouble’ - The importance of corporate rebranding after spin-off

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Keywords	corporate rebranding, spin-off, organizational change, employees
Thesis Advisor	Berens, Guido, Roodink, Ton
Persistent URL	hdl.handle.net/2105/64817
Series	Corporate Communication
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Zijll, Petra. (2019, October). ‘Double Trouble’ - The importance of corporate rebranding after spin-off. Corporate Communication. Retrieved from http://hdl.handle.net/2105/64817

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