‘Double Trouble’ - The importance of corporate rebranding after spin-off

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Keywords	corporate rebranding, spin-off, organizational change, employees
Thesis Advisor	Berens, Guido, Roodink, Ton
Persistent URL	hdl.handle.net/2105/64817
Series	Corporate Communication
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Zijll, Petra. (2019). ‘Double Trouble’ - The importance of corporate rebranding after spin-off. In Corporate Communication.http://hdl.handle.net/2105/64817

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