Implications of branding initiatives in higher education institutions: a study of the impact of branding on student enrollment

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Keywords	Corporare branding, brand image, brand identity, higher education branding, university brand equity, student enrollment, university brand awareness
Thesis Advisor	Cornelissen, Joep, Berens, Guido
Persistent URL	hdl.handle.net/2105/64828
Series	Corporate Communication
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Perez Mollo, Lucila. (2020, October 31). Implications of branding initiatives in higher education institutions: a study of the impact of branding on student enrollment. Corporate Communication. Retrieved from http://hdl.handle.net/2105/64828

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