The influence of classical conditioning on attitudinal brand loyalty

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Keywords	brand loyalty, advertising, classical conditioning, music, celebrities, marketing
Thesis Advisor	Fasaei, H., Andrei, Alina
Persistent URL	hdl.handle.net/2105/65115
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bui, Linhhien. (2022, September 30). The influence of classical conditioning on attitudinal brand loyalty. Strategic Management. Retrieved from http://hdl.handle.net/2105/65115

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