The influence of classical conditioning on attitudinal brand loyalty

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Keywords	brand loyalty, advertising, classical conditioning, music, celebrities, marketing
Thesis Advisor	Fasaei, H., Andrei, Alina
Persistent URL	hdl.handle.net/2105/65115
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bui, Linhhien. (2022). The influence of classical conditioning on attitudinal brand loyalty. In Strategic Management.http://hdl.handle.net/2105/65115

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