An Investigation of Factors that Influence Consumers’ Intention to Purchase from Virtual Streamers in E-commerce live-streaming

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Keywords	virtual streamers, live-streaming, E-commerce, purchase intention, Use and Gratification Theory, Source Credibility Theory
Thesis Advisor	Li, Ting, Dupont, Clarisse
Persistent URL	hdl.handle.net/2105/65307
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sun, Yeyu. (2022, November 29). An Investigation of Factors that Influence Consumers’ Intention to Purchase from Virtual Streamers in E-commerce live-streaming. Business Information Management. Retrieved from http://hdl.handle.net/2105/65307

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