Gain framed and loss framed messages in the insurance industry: An empirical study on consumers behavior on insurance purchase.

Additional Metadata
Keywords	insurance; marketing; advertising; gain framed; loss framed; willingness to pay.
Thesis Advisor	Almeida Camacho, NM
Persistent URL	hdl.handle.net/2105/65684
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kanashiro, A.S. (2022, September 8). Gain framed and loss framed messages in the insurance industry: An empirical study on consumers behavior on insurance purchase.. Business Economics. Retrieved from http://hdl.handle.net/2105/65684

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