Gain framed and loss framed messages in the insurance industry: An empirical study on consumers behavior on insurance purchase.

Additional Metadata
Keywords	insurance; marketing; advertising; gain framed; loss framed; willingness to pay.
Thesis Advisor	Almeida Camacho, NM
Persistent URL	hdl.handle.net/2105/65684
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kanashiro, A.S. (2022). Gain framed and loss framed messages in the insurance industry: An empirical study on consumers behavior on insurance purchase. In Business Economics.http://hdl.handle.net/2105/65684

Publication