BRAND MISCONDUCT BY HIGH- AND LOW-STATUS BRANDS

Additional Metadata
Keywords	Brand misconduct; brand image; brand familiarity; purchase intention
Thesis Advisor	Landsman - Schwartz-Schwartz, V
Persistent URL	hdl.handle.net/2105/65701
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Graaff, K. de. (2022). BRAND MISCONDUCT BY HIGH- AND LOW-STATUS BRANDS. In Business Economics.http://hdl.handle.net/2105/65701

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