Multi-Touch Marketing Attribution Methods on Online Customer Journey

Additional Metadata
Keywords	multi-channel marketing attribution; algorithmic channel attribution models; markov chains; online customer journey; conversion funnel
Thesis Advisor	Gruber, K
Persistent URL	hdl.handle.net/2105/65713
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Liu, J. (2022, September 8). Multi-Touch Marketing Attribution Methods on Online Customer Journey. Business Economics. Retrieved from http://hdl.handle.net/2105/65713

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