Multi-Touch Marketing Attribution Methods on Online Customer Journey

Additional Metadata
Keywords	multi-channel marketing attribution; algorithmic channel attribution models; markov chains; online customer journey; conversion funnel
Thesis Advisor	Gruber, K
Persistent URL	hdl.handle.net/2105/65713
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Liu, J. (2022). Multi-Touch Marketing Attribution Methods on Online Customer Journey. In Business Economics.http://hdl.handle.net/2105/65713

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