If marketeers do not use framing, more people will become obese OR if marketeers use framing, healthier people will be the result -  A mixed method study on the persuasiveness of gain-framed and loss-framed messages for promoting obesity cessation

Additional Metadata
Keywords	Message framing; healthy choices; prospect theory
Thesis Advisor	Keehnen, EA
Persistent URL	hdl.handle.net/2105/65905
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kip, T.J.M. (2023, March 2). If marketeers do not use framing, more people will become obese OR if marketeers use framing, healthier people will be the result - A mixed method study on the persuasiveness of gain-framed and loss-framed messages for promoting obesity cessation. Business Economics. Retrieved from http://hdl.handle.net/2105/65905

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