Keehnen, EA
Business Economics
Erasmus School of Economics

Kip, T.J.M. (2023, March 2). If marketeers do not use framing, more people will become obese OR if marketeers use framing, healthier people will be the result - A mixed method study on the persuasiveness of gain-framed and loss-framed messages for promoting obesity cessation. Business Economics. Retrieved from