2022-08-31
Explaining negative responses to brand activism: Authenticity and Emotional Arousal
Publication
Publication
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Morren, M. H. (VU) | |
hdl.handle.net/2105/66098 | |
Organisation | Erasmus School of Economics |
Kim, H. (2022, August 31). Explaining negative responses to brand activism: Authenticity and Emotional Arousal. Retrieved from http://hdl.handle.net/2105/66098
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