2022-08-31
Explaining negative responses to brand activism: Authenticity and Emotional Arousal
Publication
Publication
| Additional Metadata | |
|---|---|
| Morren, M. H. (VU) | |
| hdl.handle.net/2105/66098 | |
| Organisation | Erasmus School of Economics |
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Kim, H. (2022, August 31). Explaining negative responses to brand activism: Authenticity and Emotional Arousal. Retrieved from http://hdl.handle.net/2105/66098 |
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