The Effect of Location-Congruent Advertising on Foot Traffic

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Keywords	mobile advertising, LBA, field experiment, location congruency, weekend seasonality, consumer behaviour, location-based advertising
Thesis Advisor	Balocco, Francesco, Mehta, Sameer
Persistent URL	hdl.handle.net/2105/66109
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tan, Daphne. (2023, January 31). The Effect of Location-Congruent Advertising on Foot Traffic. Business Information Management. Retrieved from http://hdl.handle.net/2105/66109

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