The Effect of Location-Congruent Advertising on Foot Traffic

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Keywords	mobile advertising, LBA, field experiment, location congruency, weekend seasonality, consumer behaviour, location-based advertising
Thesis Advisor	Balocco, Francesco, Mehta, Sameer
Persistent URL	hdl.handle.net/2105/66109
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tan, Daphne. (2023). The Effect of Location-Congruent Advertising on Foot Traffic. In Business Information Management.http://hdl.handle.net/2105/66109

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