Are Loyalty Programs Overrated? Analyzing the Impact of Loyalty Program Rewards on Customer Retention: A Case Study

Additional Metadata
Keywords	Loyalty programs; Rewards; Customer Retention; Customer Loyalty; Market Saturation; Generation Z; Online Rewards; Offline Rewards
Thesis Advisor	Faramarzi, A
Persistent URL	hdl.handle.net/2105/66763
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bolanos Mejia, M.P. (2023). Are Loyalty Programs Overrated? Analyzing the Impact of Loyalty Program Rewards on Customer Retention: A Case Study. In Business Economics.http://hdl.handle.net/2105/66763

Publication