How do personalized social media advertisements affect online consumer behavior? And how may brand loyalty mediate this effect?

Additional Metadata
Keywords	Online Consumer Behavior; Brand Loyalty; Personalized Social Media Advertisements; Social Media; Elaboration Likelyhood Model
Thesis Advisor	Tor Kadioglu, C
Persistent URL	hdl.handle.net/2105/66796
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Okhuijsen, C.A.M. (2023). How do personalized social media advertisements affect online consumer behavior? And how may brand loyalty mediate this effect?. In Business Economics.http://hdl.handle.net/2105/66796

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