2023-08-22
Investigating the impact of signaling attitude homophily in social media advertisement on persuasion and the mediating effects between attitude homophily and persuasion
Publication
Publication
Additional Metadata | |
---|---|
Stoop, JTR | |
hdl.handle.net/2105/66820 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Valentijn, I.R. (2023, August 22). Investigating the impact of signaling attitude homophily in social media advertisement on persuasion and the mediating effects between attitude homophily and persuasion. Business Economics. Retrieved from http://hdl.handle.net/2105/66820
|