Investigating the impact of signaling attitude homophily in social media advertisement on persuasion and the mediating effects between attitude homophily and persuasion

Additional Metadata
Keywords	attitude homophily; lifestyle-similarity; persuasion; online advertisements; brand perception
Thesis Advisor	Stoop, JTR
Persistent URL	hdl.handle.net/2105/66820
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Valentijn, I.R. (2023). Investigating the impact of signaling attitude homophily in social media advertisement on persuasion and the mediating effects between attitude homophily and persuasion. In Business Economics.http://hdl.handle.net/2105/66820

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