Promotion Types and Customer Purchase Intention: Durable and Non-Durable Goods

Additional Metadata
Keywords	Sales Promotions; Promotions; Promotions effectiveness; Monetary promotions; Non-monetary promotions; Durable goods; Non-durable goods; Deal proneness; Purchase intention; Discounts; Free gifts
Thesis Advisor	Fytraki, AT
Persistent URL	hdl.handle.net/2105/66873
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Radlovic, D. (2023, June 29). Promotion Types and Customer Purchase Intention: Durable and Non-Durable Goods. Business Economics. Retrieved from http://hdl.handle.net/2105/66873

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