Promotion Types and Customer Purchase Intention: Durable and Non-Durable Goods

Additional Metadata
Keywords	Sales Promotions; Promotions; Promotions effectiveness; Monetary promotions; Non-monetary promotions; Durable goods; Non-durable goods; Deal proneness; Purchase intention; Discounts; Free gifts
Thesis Advisor	Fytraki, AT
Persistent URL	hdl.handle.net/2105/66873
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Radlovic, D. (2023). Promotion Types and Customer Purchase Intention: Durable and Non-Durable Goods. In Business Economics.http://hdl.handle.net/2105/66873

Publication