Effect of Type of Brand Misconduct on Consumer Brand Loyalty: The Role of Product Involvement and Brand Affect

Additional Metadata
Keywords	brand misconduct; brand loyalty; brand affect; product involvement
Thesis Advisor	Bellet, CS
Persistent URL	hdl.handle.net/2105/66952
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Guo, B.X. (2023, May 25). Effect of Type of Brand Misconduct on Consumer Brand Loyalty: The Role of Product Involvement and Brand Affect. Business Economics. Retrieved from http://hdl.handle.net/2105/66952

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