Effect of Type of Brand Misconduct on Consumer Brand Loyalty: The Role of Product Involvement and Brand Affect

Additional Metadata
Keywords	brand misconduct; brand loyalty; brand affect; product involvement
Thesis Advisor	Bellet, CS
Persistent URL	hdl.handle.net/2105/66952
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Guo, B.X. (2023). Effect of Type of Brand Misconduct on Consumer Brand Loyalty: The Role of Product Involvement and Brand Affect. In Business Economics.http://hdl.handle.net/2105/66952

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