Exploring the fine line of Femvertising - A study on the impact of femvertising on products targeted to men and women

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Keywords	Femvertising; gendered marketing; willingness to buy; ad attitude. gendered product; marketing; advertising
Thesis Advisor	Scekic, A
Persistent URL	hdl.handle.net/2105/66969
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Eijkel, A.C.M. van den. (2023). Exploring the fine line of Femvertising - A study on the impact of femvertising on products targeted to men and women. In Business Economics.http://hdl.handle.net/2105/66969

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