2023-06-29
How does informative versus persuasive advertisement influence customer intentions? An eye tracking study in the B2B context
Publication
Publication
Additional Metadata | |
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Almeida Camacho, NM | |
hdl.handle.net/2105/67063 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Bartels, H.J. (2023, June 29). How does informative versus persuasive advertisement influence customer intentions? An eye tracking study in the B2B context. Business Economics. Retrieved from http://hdl.handle.net/2105/67063
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