How does informative versus persuasive advertisement influence customer intentions? An eye tracking study in the B2B context

Additional Metadata
Keywords	eye tracking; advertising; B2B; attention; customer intentions; informative and persuasive
Thesis Advisor	Almeida Camacho, NM
Persistent URL	hdl.handle.net/2105/67063
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bartels, H.J. (2023). How does informative versus persuasive advertisement influence customer intentions? An eye tracking study in the B2B context. In Business Economics.http://hdl.handle.net/2105/67063

Publication