The effect of celebrity CEOs on brand perception and consumer behaviour

Additional Metadata
Keywords	CEO; Consumer Behaviour; Brand Perception
Thesis Advisor	Georgievski, B
Persistent URL	hdl.handle.net/2105/67297
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ceylan, H.B. (2023, September 13). The effect of celebrity CEOs on brand perception and consumer behaviour. Business Economics. Retrieved from http://hdl.handle.net/2105/67297

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