The effect of celebrity CEOs on brand perception and consumer behaviour

Additional Metadata
Keywords	CEO; Consumer Behaviour; Brand Perception
Thesis Advisor	Georgievski, B
Persistent URL	hdl.handle.net/2105/67297
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ceylan, H.B. (2023). The effect of celebrity CEOs on brand perception and consumer behaviour. In Business Economics.http://hdl.handle.net/2105/67297

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