How a brands reaction to societal and political events influences brand reputation, using the example of the Russian invasion of Ukraine

Additional Metadata
Keywords	brand activism; brand reputation; Russian invasion of Ukraine
Thesis Advisor	Fytraki, AT
Persistent URL	hdl.handle.net/2105/67321
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Davydova, S.V. (2023, September 13). How a brands reaction to societal and political events influences brand reputation, using the example of the Russian invasion of Ukraine. Business Economics. Retrieved from http://hdl.handle.net/2105/67321

How a brands reaction to societal and political events influences brand reputation, using the example of the Russian invasion of Ukraine