How a brands reaction to societal and political events influences brand reputation, using the example of the Russian invasion of Ukraine

Additional Metadata
Keywords	brand activism; brand reputation; Russian invasion of Ukraine
Thesis Advisor	Fytraki, AT
Persistent URL	hdl.handle.net/2105/67321
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Davydova, S.V. (2023). How a brands reaction to societal and political events influences brand reputation, using the example of the Russian invasion of Ukraine. In Business Economics.http://hdl.handle.net/2105/67321

How a brands reaction to societal and political events influences brand reputation, using the example of the Russian invasion of Ukraine