2023-09-13
How does celebrity endorsement across different product categories affect purchase intention of students in the Netherlands?
Publication
Publication
Additional Metadata | |
---|---|
Prins, F | |
hdl.handle.net/2105/67328 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Onderisinova, S. (2023, September 13). How does celebrity endorsement across different product categories affect purchase intention of students in the Netherlands?. Business Economics. Retrieved from http://hdl.handle.net/2105/67328
|