How does celebrity endorsement across different product categories affect purchase intention of students in the Netherlands?

Additional Metadata
Keywords	celebrity
Thesis Advisor	Prins, F
Persistent URL	hdl.handle.net/2105/67328
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Onderisinova, S. (2023). How does celebrity endorsement across different product categories affect purchase intention of students in the Netherlands?. In Business Economics.http://hdl.handle.net/2105/67328

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